Senior Marketing Automation Specialist (m/f/d) - #2750406

Welcome to Omnicom Precision Marketing Germany

Omnicom Precision Marketing Germany unites Omnicom's leading digital and performance brands under one roof. With approximately 700 employees and as one of Germany's largest digital agencies, we deliver integrated solutions for our clients that are simple, efficient, and future-proof.

Alongside TLGG, the agency brands of Omnicom Precision Marketing Germany include Credera, Critical Mass, Interone, MRM, RAPP and TRACK. Together, we combine creative excellence, data-driven experience design, and cutting-edge technology to transform ideas into impactful initiatives with measurable results.

Your role

We’re looking for a Senior Marketing Automation Specialist (f/m/d) to join our CRM team. You’ll combine hands-on campaign delivery with the day-to-day coordination of the CRM automation team. You’ll also work directly with clients and contribute your expertise to pitches.

Your Responsibilities

Technical delivery

• Set up and maintain automation workflows, and deliver campaigns across push, email, in-app and loyalty channels, from build and QA through scheduling and live monitoring.
• Work with audience segmentation, customer data structures, offer and loyalty logic, and dynamic personalisation.
• Develop responsive email templates using HTML and CSS, and prepare, render and manage campaign assets.
• Maintain modular content and create variants for dynamic content optimisation (DCO).
  
  

Team coordination and client collaboration

• Coordinate the team’s day-to-day work, including briefings, task allocation, priorities and capacity planning.
• Manage the campaign pipeline, timelines and progress, and establish standards for workflows, naming conventions, QA checklists and approvals.
• Support the onboarding and upskilling of team members, facilitate sprint planning and campaign reviews, and help resolve blockers.
• Work closely with clients and internal teams, and provide subject-matter input for pitches.
  
  

Your profile

• 5–8 years of hands-on experience in CRM operations and marketing automation.
• Experience delivering complex, high-volume campaigns across multiple channels.
• Practical experience with an enterprise CRM or customer engagement platform; experience with Braze and/or Plexure is a strong advantage.
• A strong understanding of audience segmentation, customer data structures, offers and loyalty programmes.
• Good HTML and CSS skills, including responsive email development.
• Familiarity with Liquid and email testing tools such as Litmus or Email on Acid.
• Experience with DCO, dynamic content, creative automation or integrating dynamic data into assets is an advantage.
• An analytical, detail-oriented approach, clear communication skills and the ability to work calmly to tight deadlines. Fluent English is required; German and/or Dutch is an advantage.
  
  

What we offer

• Hybrid working and flexible working hours, agreed with the team
• Working from abroad for up to two months a year in another EU country
• An established overtime policy
• A contribution towards the Deutschlandticket
• Attractive employee discounts on over 1,500 brands
• Opportunities for further education and professional development, with full access to LinkedIn Learning
• On-site massages, provided by qualified therapists
• A company pension scheme
• A central office in the heart of Hamburg