HYROX Nutrition Marketing Manager (m/f/d) - #2684296

HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting millions of athletes every season. We are building the premier global fitness racing brand, empowering people of all backgrounds to train and compete together.

To power our growing product portfolio, we are looking for a strategy-minded and creative HYROX Nutrition Marketing Manager (m/f/d) to lead our GTM strategies, campaign execution, and community activation. If you have a passion for sports nutrition, a performance-driven mindset, and the creative energy to connect with our global community across digital and live channels, you are the perfect match to fuel our brand's growth! Apply now and join us on our journey to redefine fitness racing!

YOUR KEY RESPONSIBILITIES

• Go-to-Market & Campaign Strategy: Define, execute, and monitor end-to-end marketing strategies and budgets for the HYROX Nutrition category across owned channels, D2C platforms, and Amazon.


• Social Media, PR & Content Creation: Develop integrated social strategies, manage the Instagram community, plan PR initiatives adhering to global CI guidelines, and craft high-quality creative assets using Adobe Creative Cloud.


• Ambassadors, Partnerships & CRM: Lead ambassador and influencer programs, host live events, drive strategic brand partnerships, and build targeted CRM/newsletter campaigns for customer retention.


• Digital & Performance Marketing: Execute and optimize data-driven performance marketing campaigns, using analytics to refine audience segmentation and continuously improve ROI.


• Project Management & On-Site Execution: Streamline workflows using tools like Monday.com, act as the primary contact for external brand partners, and direct on-site media and sponsor activations at HYROX events.

YOUR PROFILE

• Experience: 3+ years of professional marketing management experience, ideally within Sports Nutrition, FMCG, E-Commerce, or the Fitness/Lifestyle sector.


• GTM & E-Commerce: Proven track record in multi-channel campaign execution and sales channel management, specifically direct-to-consumer (D2C) and Amazon Marketing.


• Digital, Performance & CRM: Solid grasp of performance tracking, analytics, CRM workflows, and targeted lifecycle email/newsletter campaigns.


• Content & Social Savvy: Strong pulse on fitness culture, community management skills (especially Instagram), and proficiency with Adobe Creative Cloud.


• Amazon Marketing & Agencies: Experience with Amazon PPC/Ads and a proven track record of briefing and steering external Amazon agencies is a strong plus.


• Influencer & Partner Networks: Hands-on experience in building ambassador networks, executing brand partnerships, and hosting live influencer activations.


• Project Management & Organization: Highly organized and process-driven with experience managing marketing budgets and using tools like Monday.com.


• Languages: Business-fluent English skills (written and spoken) are required; German or other languages are a plus.

WHAT WE OFFER

• The opportunity to take on responsibility in a fast-growing, international company with a strong sports DNA.


• Flat hierarchies, quick decision-making processes, and plenty of room for your ideas.


• A motivated, international team with a genuine passion for sports and events.


• A healthy work-life balance thanks to flexible, trust-based working hours.


• A modern office in a top location – right in Hamburg Altona with excellent transport connections.


• 28 vacation days to recharge and reset.


• A Wellpass membership and discounted lunch options in-house.


• Your Deutschlandticket is fully covered by us – nationwide mobility, 100% on us.


• Employee discounts in our HYROX stores.

INTERESTED?

Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).

We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.