Performance Marketing Manager - Traumhausverlosung (m/w/d) - #2213173

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

Traumhausverlosung is one of ZEAL’s newest and most exciting brands. It gives players the chance to win stunning, fully furnished dream homes through an accessible, thrilling lottery format, while supporting a good cause. Every ticket sold not only offers participants the opportunity to transform their lives, but also contributes to charitable projects, making a real difference in communities across Germany. By combining the excitement of winning with a meaningful social impact, Traumhausverlosung reflects ZEAL’s commitment to innovation, social responsibility, and offering customers more than just a game, but a chance to do good while dreaming big.

The Role

We are looking for a Performance Marketing Manager to join us in scaling Traumhausverlosung through high-impact digital campaigns. You’ll drive performance across core digital channels and manage budgets to deliver against ambitious business goals. With a strong focus on testing, performance optimization, and channel innovation, you’ll play a key role in accelerating growth and bringing new customers into our ecosystem.

Your Tasks

• Take ownership of media buying, managing and optimising performance marketing channels (including Google Ads, YouTube, Meta, Native Display) and overseeing budgets to meet targeted KPIs
• Define strategic KPIs that align with overarching business goals
• Support the setup and implementation of a comprehensive tracking and reporting infrastructure
• Continuously plan, manage, and optimize campaigns to maximize performance
• Coordinate collaboration with external agencies and partners to introduce fresh ideas and maximize campaign effectiveness
• Diversify the media mix by testing and exploring new performance channels to drive sustainable customer growth
• Conduct market and competitive analysis to identify opportunities for advancing performance marketing efforts
  
  

What You Offer Us

• Ideally 4–5 years of experience in performance marketing (Google Ads, YouTube, Meta, Native Display)
• Strong analytical skills with a KPI-driven approach and goal oriented mindset
• Solid knowledge of KPI analysis, budget management, and data-driven optimization
• Proficient with tracking and reporting tools
• Experience managing agency partnerships
• Comfortable working in a fast-paced, start-up environment
• Experience using video content for performance marketing
• Familiarity with developing performance assets in collaboration with creative teams
• Experience with additional channels/platforms such as Affiliates, TikTok, Pinterest, and Email is a plus
• Fluent in written and spoken German and English
  
  

What We Offer

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
• Flexible work options with a hybrid setup focused on results.
• Unlimited vacation days in addition to your yearly 30-day vacation allowance.
• Opportunity for workations abroad using our WorkFlex tool.
• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
• Company pension scheme, provided in partnership with Degura, to support your future financial security.
• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!