Global Audience & Media Insights Manager (all genders) - #2206422

Your Tasks

As the Global Audience Strategy & Media Insights Manager, you will be a key player in shaping Beiersdorf’s global media strategy and campaign planning by connecting audience understanding with actionable insights. In this strategic role, you will lead the development and implementation of global audience strategy, enable data-driven campaign development and build a strong media insights foundation to fuel business decisions. Working closely with the Global Media Strategy Team, regional teams, local markets and external partners, you will ensure precision, consistency and impact across all touchpoints.

Global Audience Strategy

• Define and evolve the global audience strategy across key brands and campaigns – ensuring consistent targeting across all digital touchpoints
• Connect audience strategy with Precision Marketing and Precision Influence programs for an integrated consumer approach
• Ensure creative and media planning are driven by clear audience insights and segmentation logic
• Stay ahead of trends in targeting capabilities and platforms; integrate innovative audience techniques into our global frameworks
• Consolidate learnings from regions and markets and share best practices across the organization
  
  

Global Media Insights

• responsible for Media Insights, working closely with Consumer & Market Insights (CMI), global media strategy team and agency partners
• Translate consumer, shopper and media insights into actionable input for media strategies across brands and regions
• Ensure insights go beyond performance data – focusing on how consumers engage with media, content and channels along their decision journey
• Develop strategic insight frameworks that inform annual planning and media strategies for all our brands
• Drive knowledge exchange and best practices across global, regional, and local teams – fostering a strong learning culture
  
  

Your Profile

Experience & Expertise

• 5+ years in digital marketing, media, analytics or consumer insights roles
• Proven track record in the FMCG industry with good knowledge of digital media strategy and activation
• Strong expertise in digital audience segmentation, journey mapping, and performance analysis
• Deep understanding of digital KPIs and dashboarding tools (Power BI, Looker Studio, etc.)
• Familiarity with data-driven campaign planning and media performance frameworks
  
  

Mindset & Skills

• Strong analytical skills and confidence in handling large data sets
• Able to extract clear, business-relevant insights without getting lost in the details
• Structured, hands-on, and solution-oriented
• Open to change and comfortable in a dynamic environment
• Team player with a collaborative mindset
• Driven by results and business impact
  
  

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Additional Information

If you have any questions, please contact our recruiter Eric Hermer.