Brand Lead (m/w/d) - #2196343

ZEAL Network SE is a leading international provider of online lottery products, operating for over 20 years with brands like LOTTO24 and Tipp24. As Germany’s largest digital lottery operator and a trusted partner of Spain’s ONCE, we are passionate about shaping the future of lottery experiences.

Traumhausverlosung is one of ZEAL’s newest and most exciting brands. It gives players the chance to win stunning, fully furnished dream homes through an accessible, thrilling lottery format, while supporting a good cause. Every ticket sold not only offers participants the opportunity to transform their lives, but also contributes to charitable projects, making a real difference in communities across Germany. By combining the excitement of winning with a meaningful social impact, Traumhausverlosung reflects ZEAL’s commitment to innovation, social responsibility, and offering customers more than just a game, but a chance to do good while dreaming big.

The Role

As Brand Lead at Traumhausverlosung, you’ll shape and steer the marketing and brand strategy from the ground up. Working hand-in-hand with the Business Owner, you’ll drive cross-functional alignment, ensure brand coherence across all touchpoints, and execute campaigns that accelerate brand growth and market position.

Your Tasks

• Develop and execute a comprehensive brand strategy in accordance to the positioning of the brand in the market.
• Collaborate closely with our internal media, performance marketing, CRM, creative and product teams and drive the implementation of a holistic brand strategy to ensure brand recognition across all marketing channels, platforms and customer touchpoints
• Liaise with research and data teams and engage in competitive analysis to continuously identify opportunities for growth and positioning
• Lead the development and execution of integrated marketing campaigns across a growing number of channels and drive synergies between channels and activities
• Partner with the internal Creative Studio as well as agencies and content creators to create effective marketing communications
• Align with internal stakeholders to ensure brand messaging is integrated across all business functions
• Leverage analytics and customer insights to refine marketing tactics and improve impact and efficiencies
• Work closely with product, legal and compliance teams to ensure marketing strategies align with regulatory requirements
• Manage marketing budgets and liaise with the business owner and our media team to allocate resources effectively and efficiently
• Report on campaign performance to senior leadership
  
  

What You Offer Us

• Proven multi-year experience in a similar role, ideally in a fast-growing or scale-up environment
• Deep understanding of brand strategy, marketing channels, and digital positioning
• Strong analytical skills with a data-driven approach to insights and decision-making
• End-to-end campaign execution experience across brand and performance marketing
• Excellent project management and cross-team collaboration skills
• Expertise in marketing budget planning, spend optimization, and reporting
• Fluent German & English speaker with excellent communication skills.
  
  

What We Offer

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
• Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development.
• Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel.
• Flexible work options with a hybrid setup focused on results.
• Unlimited vacation days in addition to your yearly 30-day vacation allowance.
• Opportunity for workations abroad using our WorkFlex tool.
• Monthly mobility allowance of €30 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
• Company pension scheme, provided in partnership with Degura, to support your future financial security.
• Subsidized EGYM WELLPASS membership, with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
• Quarterly company events, along with regular team activities and informal gatherings, a favorite being our Healthy Tuesday lunches or Treat Thursdays in the office!