Sales Director (m/f/x) - #2141638

Vivere is redefining FMCG by building data‑driven, category‑leading next‑generation brands. As the #1 seller on Amazon EU for our flagship brands – RepellShield, Belly, Petsly, and GoNaturals – we’re now scaling proven Amazon bestsellers into brick‑and‑mortar retail. Backed by a vertically integrated platform with in‑house R&D and our own factory in Hamburg, Vivere delivers high‑margin growth, actionable consumer insights, and a culture of performance excellence.

Reporting directly to the CEO, you will own Vivere’s retail expansion across Germany (with rapid rollout into other European markets). You will develop and execute a comprehensive go‑to‑market strategy, secure national listings with DIY & home‑improvement retailers (Baumärkte), garden centres, pet‑care specialists, and wholesale distributors, and deliver measurable P&L impact.

• Define and implement a multi‑channel retail strategy for RepellShield, Belly & Paw, and GoNaturals


• Build and nurture senior relationships with category buyers at leading retailers (e.g., OBI, Hornbach, Fressnapf) and national distributors


• Lead full sales cycle – from opportunity identification and pitch to negotiation, contract execution, and in‑store launch


• Achieve quarterly revenue, margin, and distribution targets; report performance via live dashboards


• Partner cross‑functionally with Marketing, Supply Chain, and Amazon teams to ensure flawless omnichannel execution


• Identify new channel and market expansion opportunities; present data‑driven business cases to executive leadership

• 5+ years of FMCG sales leadership experience placing brands into German‑speaking retail


• Proven network of senior buyer contacts across DIY/home‑improvement, garden centres, pet retail, and distribution


• Strong commercial acumen with a track record of exceeding net‑sales and contribution‑margin targets


• Exceptional negotiation, influencing, and stakeholder‑management skills


• Native‑level German (C1+) and fluent business English

• High‑impact role with full P&L ownership and direct access to senior leadership


• Reasonable base salary, and highly attractive performance bonus


• Fast career progression within a venture‑backed, high‑growth platform


• Hybrid work model based in Hamburg; collaborative, accountability‑driven culture

Ready to lead Vivere’s retail revolution? We look forward to receiving your CV and cover letter, including your earliest possible starting date and salary expectations.