Senior Manager, Product Marketing (On-Site Performance) - #2120346

Senior Manager, Product Marketing (On-Site Performance)

Company:

Epsilon

Job Description




The Senior Manager, Product Marketing - On-Site Performance will
play an integral role in our international and mid-market
positioning. This person will be the expert on buyer personas, how
they buy and their buying criteria, as well as the market and
competitive set; and will transfer that knowledge to develop
strategic go-to-market plans, differentiated positioning and value
propositions, sales enablement and thought leadership content. This
person must have a strong understanding of eCommerce and on-site
performance, while also possess a marketing mindset and the ability
to distill complex ideas into tangible, easily understood concepts
that resonate with target customers




This person will be partnering across all product offerings and
international teams. As a result, this role will regularly engage
with key stakeholders in Product, Sales, Marketing and the Senior
Leadership Team to ensure messaging and GTM strategy is aligned
with a cohesive, differentiated and client-centric narrative across
Epsilon, Yieldify, as well as broader Publicis organization. The
role will be supports global teams and clients




Key Responsibilities

• 
  Develop a deep expertise on our on-site performance
  capabilities, enabling the development of product positioning,
  messaging and key differentiators
  
• 
  Understand how on-site performance and personalization enhances
  other core products at Epsilon and connect them through positioning
  and pre-packaging
  
• 
  Oversee global positioning, messaging and pricing for
  mid-market offerings
  
• 
  Be the expert on your buyers, how they buy and their buying
  criteria; be the expert on our products, solutions, your
  competition and how to win against them. Leverage this knowledge to
  collaborate with Product and Sales counterparts to define/refine
  product & market fit
  
• 
  Manage development and execution of international GTM strategy
  and plans through cross-functional teams inclusive of Epsilon +
  Yieldify + Publicis
  
• 
  Developing market and category thought leadership, POVs and
  market activation plans
  
• 
  Equip our sales team with a benefits-driven narrative for how
  our products solve client challenges
  
• 
  Develop compelling sales collateral to support the selling and
  ongoing usage of our products across the full funnel, including
  sales narratives, case studies, white papers, one-sheets, blog
  posts, videos and more
  
• 
  Act as a strategic advisor to Demand Generation,
  Communications/PR, Content Marketing, & Analyst Relations to drive
  plans that positively impact business goals
  
• 
  Develop annual marketing plans through collaboration with
  marketing leadership, product management, and business
  stakeholders
  
  
  
  Job Requirements
  
  
  
• 
  5+ years of experience in product management, marketing or
  related field
  
• 
  2+ years experience in Product Marketing, preferably in on-site
  performance or related field
  
• Working knowledge of retail, eCommerce and digital monetization
  programs
  
• 
  Bachelor's Degree from a 4-year college or university; MBA a
  plus
  
• 
  Excellent verbal and written communication skills; ability to
  work with and present to all levels and functions, in and out of
  the organization
  
• 
  Mastery of Microsoft Office Suite - PowerPoint, Excel, Word and
  Teams
  
• 
  Ability to grasp and translate technical capabilities into
  clear benefits
  
• 
  Demonstrated success in creating compelling messaging &
  positioning, competitive analysis, managing product launches and
  end-to-end execution globally
  
• 
  Experience working in a fast-paced, highly cross-functional,
  matrixed global organization
  
• 
  Proven ability to lead and collaborate cross-functionally
  across marketing, sales and product teams, including with
  international and remote stakeholders
  
• 
  Creative, resourceful, self-starter who is results oriented and
  a collaborative team player
  
• 
  Highly organized with good follow through capabilities
  
• 
  Able to manage time and juggle multiple priorities to execute
  high-quality deliverables
  
  
  
  Salary Range: $130,000 - $135,000
  
  
  
  
  Additional Information
  
  
  
  
  About Epsilon
  
  
  
  
  Epsilon is a global advertising and marketing technology company
  positioned at the center of Publicis Groupe. Epsilon accelerates
  clients' ability to harness the power of their first-party data to
  activate campaigns across channels and devices, with an
  unparalleled ability to prove outcomes. The company's
  industry-leading technology connects advertisers with consumers to
  drive performance while respecting and protecting consumer privacy
  Epsilon's people-based identity graph allows brands, agencies and
  publishers to reach real people, not cookies or devices, across the
  open web. For more information, visit
  
  
  
  
  When you're one of us, you get to run with the best. For decades,
  we've been helping marketers from the world's top brands
  personalize experiences for millions of people with our
  cutting-edge technology, solutions and services. Epsilon's
  best-in-class identity gives brands a clear, privacy-safe view of
  their customers, which they can use across our suite of digital
  media, messaging and loyalty solutions. We process 400+ billion
  consumer actions each day and hold many patents of proprietary
  technology, including real-time modeling languages and consumer
  privacy advancements. Thanks to the work of every employee, Epsilon
  has been consistently recognized as industry-leading by Forrester,
  Adweek and the MRC. Positioned at the core of Publicis Groupe,
  Epsilon is a global company with more than 8,000 employees around
  the world. Check out a few of these resources to learn more about
  what makes Epsilon so EPIC:
  
  
  
• 
  Our Culture:
  
• 
  Life at Epsilon:
  
• 
  DE&I:
  
• 
  CSR:
  
  
  
  Great People Deserve Great Benefits
  
  
  
  
  We know that we have some of the brightest and most talented
  associates in the world, and we believe in rewarding them
  accordingly. If you work here, expect competitive pay,
  comprehensive health coverage, and endless opportunities to advance
  your career
  
  
  
  
  Epsilon is an Equal Opportunity Employer. Epsilon's policy is not
  to discriminate against any applicant or employee based on actual
  or perceived race, age, sex or gender (including pregnancy),
  marital status, national origin, ancestry, citizenship status,
  mental or physical disability, religion, creed, color, sexual
  orientation, gender identity or expression (including transgender
  status), veteran status, genetic information, or any other
  characteristic protected by applicable federal, state or local law
  Epsilon also prohibits harassment of applicants and employees based
  on any of these protected categories. Epsilon will provide
  accommodations to applicants needing accommodations to complete the
  application process
  
  
  
  
  REF233432P
  

Epsilon, Philadelphia , Senior Manager, Product Marketing (On-Site Performance), Professions , Astoria, Pennsylvania