Director (m/f/d) Digital Marketing - #2111540

• Development, planning and conceptualization of the global digital marketing strategy, taking into account the customer-centricity approach and country-specific requirements
• Definition and monitoring of marketing goals based on KPIs and OKRs
• Personnel responsibility
  • Professional & disciplinary leadership of the digital marketing team 
  • Developing, coaching, and supporting personal growth to improve the respective professional skills and soft skills
• Build and maintain strong working relationships with key internal stakeholders to ensure close content alignment and integration of marketing activities into overarching business initiatives
• Budget planning and responsibility as well as ROI-driven use of the budget
• Management of B2B product communication and integrated marketing activities & campaigns as well as development based on the medium and long-term product roadmap 
• Strategic positioning of the digital product portfolio and development of marketing concepts, content strategies and brand campaigns 
• Target group analysis for a target group-oriented approach as part of the customer journey
• Further development of the customer-centric approach based on the customer funnel with the aim of acquisition in the SME sector and conception of upselling and retention measures 
• Definition, development and scaling of marketing-relevant processes and structures 
• Selection, set-up and use of digital marketing tools and services
• Supporting the entire organization in marketing-related issues and knowledge transfer for digital topics to promote digital readiness
• Conducting and evaluating market, competition and customer analyses to generate new customer insights
• Identification of growth and innovation areas
• Marketing monitoring/controlling to manage the measures
• Management of service providers and agencies

Qualifications

• Completed studies in the field of economics, e.g. business administration, communication sciences (ideally with a focus on marketing or communication) 
• Several years of professional experience in the areas of digital marketing and sales in B2B (ideally 10+ years) as well as experience in an agency environment is an advantage 
• Successful development and implementation of digital strategies for products and services requiring explanation in the business customer environment and project management in cross-functional teams 
• Several years of experience in managing teams 
• Leadership qualities, negotiation skills, strong communication skills, high resilience, organizational strength and social skills 
• Market & customer-oriented thinking & acting as well as intercultural social skills 
• Pronounced digital expertise and experience with data-driven marketing & analytics (Google Analytics web analytics, performance marketing, marketing automation, product marketing, content marketing, etc.) 
• Willingness to constantly change and develop 
• Analytical ability to recognize overarching relationships and development potential 
• Good knowledge of MS Office programs 
• Business fluent in English 

We offer We offer:

• The opportunity to introduce solutions that you are individually convinced of, and to constantly take on new challenges with a distinguished level of responsibility
• Excellent career development opportunities, supported by a spacious range of training and development courses
• Competitive remuneration (14 salaries) and various benefits, as well as a permanent employment contract with a financially healthy company
• 30 days of vacation, flextime, capital-forming benefits, company pension plan
• Company restaurant with constant fluctuating, great-quality dishes to choose from as well as coffee bar
• Centrally located between the main train station and Jungfernstieg as well as subsidized public transportation
• Blended work model: 3 days a week at our headquarters in the heart of Hamburg and 2 days a week of mobile work
• Health and company sports programs (e.g. yoga, sailing, company doctor, etc.) as well as bicycle leasing
• Fitness Cooperation with EGYM – Wellpass
• Please use our online tool for applying with us.

Please use our online tool for applying with us.

We ask staffing consultants and recruiting firms to refrain from sending us unsolicited profiles and CVs of potential candidates for this or other positions advertised on our website.About Us With a fleet of 287 modern container ships and a Vessel Capacity 2.2 million TEU, as well as a Container Capacity 3.2 million TEU including one of the world’s largest and most modern reefer container fleets, Hapag-Lloyd is one of the world’s leading liner shipping companies. In the Liner Shipping segment, the Company has around 13.500 employees and 400 offices in 139 countries. Hapag-Lloyd has a container capacity of 11.9 million TEU – including one of the largest and most modern fleets of reefer containers. A total of 114 liner services worldwide ensure fast and reliable connections between more than 600 ports across the world. In the Terminal & Infrastructure segment, Hapag-Lloyd has stakes in 20 terminals in Europe, Latin America, the United States, India, and North Africa. The roughly 2.600 employees assigned to the Terminal & Infrastructure segment deal with terminal-related activities and provide complementary logistics services at selected locations.