Senior Brand Manager (f/m/x) - #2081907

ZEAL Network SE is an international, listed group of companies that has been creating exciting and entertaining lottery experiences for over 20 years. In Germany, we are the largest provider of online lotteries through our brands, LOTTO24 and Tipp24. In Spain we work with the second largest national lottery, ONCE. Through ZEAL Ventures, we are involved in exciting e-commerce start-ups such as Omaze and DAYMADE. We have 270+ employees from various countries who act independently and think in a visionary way. Our corporate culture is characterized by team spirit, empowerment, and high ambition. Together we have a clear goal: to encourage people to dream.

Your Tasks

• Development and implementation of a comprehensive brand strategy.
• Close collaboration with our internal media, CRM, creative, and product teams to drive the holistic brand strategy and ensure brand awareness across all marketing channels, platforms, and customer touchpoints.
• Leading, developing, and executing integrated marketing campaigns across a growing number of channels and fostering synergies between channels and activities.
• Communicating with various stakeholders to create effective marketing communication.
• Coordination with internal stakeholders to ensure the brand message is integrated across all business areas.
• Collaborating with research and data teams to conduct competitive analyses to continuously identify growth and positioning opportunities.
• Utilizing analytics and customer insights to refine marketing tactics and improve impact and efficiency.
• Working closely with product, legal, and compliance teams to ensure marketing strategies comply with regulatory requirements.
• Managing marketing budgets and coordinating with the business and our media team to allocate resources effectively and efficiently.
• Reporting on campaign performance to C-level executives.
  
  

What You Bring

• Several years of experience in a similar role.
• Strong understanding of marketing, brand strategy, and positioning in a competitive e-commerce environment.
• High competence in analyzing data, consumer insights, and competitive activities to support decision-making.
• Deep knowledge of relevant marketing channels, from brand to performance marketing.
• Extensive experience in planning, managing, and executing all types of marketing campaigns.
• Excellent communication skills, e.g., in the form of briefings for creative teams, agencies, and content productions.
• Strong project management skills.
• Ability to manage marketing budgets, track expenses, and optimize spending.
• Proficiency in working with data analysts, marketing mix, and attribution models.
• Advanced German language skills and very good English skills.
  
  

What We Offer

• Work in a competent, interdisciplinary team where you can actively contribute your knowledge and ideas.
• No micromanagement, but a lot of trust in your willingness and ability to perform.
• An annual development budget of EUR 2,500 for your personal development.
• Independent and innovative working style and credible, truly flexible working. You can take your unlimited vacation days spontaneously; we work in a hybrid model and provide you with your technical home office equipment.
• Bike leasing, mobile budget, Egym Wellpass, corporate benefits, and much more.
• A company event once a quarter where we all come together and celebrate, as well as regular team events and small gatherings.
• Challenging tasks and lots of fun!
  
  

Sounds exciting? Great! Then we look forward to your online application.